Corporate Tools 1.4 – Google Tag Manager and Google Consent Mode v2

Corporate Tools 1.4 adds two powerful features: Google Tag Manager and Google Consent Mode v2. While Google Tag Manager simplifies the way of embedding Google Tags into your website, Google Consent Mode ensures that measurement data sent to Google is handled in accordance with your visitors' consent decision.

What's new?

• Google Tag Manager
• Google Consent Mode v2

Google Tag Manager

Google Tag Manager enables you to manage the Google Tags on your website without editing your website code. Once you have added your Tag Manager container to your website at the first time, the further set up will be done using Google Tag Manager's web-based user interface (https://tagmanager.google.com/). Embedding the container on your website is as easy as inserting your GTM ID in the YOOtheme Pro settings section. The field is displayed within external services right under Google Analytics.

Google Consent Mode v2

Consent Mode v2 is Google's approach of balancing data privacy and data-driven analytics. It tries to fill the gap in measurement data when visitors deny consent and collecting personal data is prohibited. In this case, consent-aware tags like Google Analytics do not store cookies but send cookieless pings to Google that contain consent state and non-identifying information. This is also called Advanced Consent Mode.

However, for this to work Google tags are loaded from third-party servers in any case - no matter, if consent has been given or not. Connections to third-party servers imply transmitting the visitor's IP address and, as you might know, IP addresses are classified as personal data by the GDPR. Finally, it's up to you how you handle this grey area.

To circumvent this difficulty, you can use the so-called Basic Consent Mode. In this mode, no Google Tags are loaded and no data is sent to Google until the user has given consent. Even though this mode has less use for modeling, it is still responsible for sending consent state to Google which is necessary to continue using ad personalization features. Therefore, we have activated the Basic Consent Mode by default for the two external services in question, namely Google Analytics and Google Tag Manager.

What's next?

Both Consent Overlays and Usercentrics modules are now ready for Google Consent Mode v2. With Google Tag Manager we have also added a new powerful external service. Now we can turn our focus to new ground-breaking features like adding more Consent Management Platforms (CMP) and supporting more Content Management Systems (CMS), i.e. supporting Wordpress.